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our brands

Scrumptious muffins and light, flaky croissants are some of the delicious foodservice and bakery items available from General Mills South Africa (Pty) Ltd. The country's consumers can also find Old El Paso Mexican foods, Pillsbury baking mixes and Häagen-Dazs ice cream in their grocery aisles.

Old El Paso®
For nearly a century, Old El Paso has inspired people to bring fun and flavorful Mexican food to their dinner tables – perfect for turning everyday family meals into a fiesta. Old El Paso captures the real essence of Mexican cuisine, offering a range of authentic Mexican meal solutions that are easy to make and fun to eat. Products are made using premium quality ingredients to original Mexican recipes, including all-inclusive easy-to-use meal kits, taco shells, tortillas, sauces, seasonings and meal components.

The full range of Old El Paso products is available in most supermarkets throughout South Africa.

Pillsbury®
Pillsbury is the trusted, quality and innovation leader in premium baking and dessert mixes. Scrumptious indulgent muffins, mouth-watering cakes, delicious warm puddings, decadent cookies and brownies, ready-to-spread frostings and traditional South African desserts are just some of the convenient offerings. Made with the finest ingredients and based on home-made recipes, Pillsbury mixes guarantee easy-to-prepare, flop proof results and a delicious homemade taste. It’s not surprising that moms everywhere trust Pillsbury to provide easy ways to create delightful family moments.

Nature ValleyTM
Established since 1975, Nature Valley Crunchy Granola Bars provide a natural energy boost for the active lifestyle. Nature Valley Crunchy Granola Bars offer a convenient, portable energy snack made with pure and simple ingredients, as nature intended. Offering the perfect combination of great taste, wholesome ingredients and a natural energy boost, Nature Valley is the ideal snack for the outdoor enthusiast.
Nature Valley Crunchy Granola Bars are a blend of rolled oats, rice-soy crisp, sugar, honey, dark syrup and canola oil – mixed with delicious ingredients such as almonds, bananas and maple syrup. Our flavors include Canadian Maple Syrup, Oats 'n Honey, and Banana Nut.

Big T® Burgers
Big T Burgers offer frozen burger patties for consumer enjoyment.

Häagen-Dazs® Ice Cream Shops
Häagen-Dazs is recognized as a leader in the super premium ice cream market and is synonymous with luxury. Häagen-Dazs delivers a truly exceptional eating experience that goes beyond taste.

The philosophy of Häagen-Dazs is simple: find the purest and finest ingredients in the world and craft them into the highest quality ice cream with the creamiest and richest taste. There are no artificial additives, stabilizers, emulsifiers or colours in Häagen-Dazs ice cream. And because it contains less air, Häagen-Dazs is denser and richer than other luxury ice creams, creating its signature slow-melting creaminess.

Häagen-Dazs is available at the Häagen-Dazs Shops in Sandton City, Johannesburg, the V&A Waterfront in Cape Town, and selected retail outlets in Johannesburg, Pretoria and Cape Town.

Bakeries & Foodservice
General Mills Bakeries & Foodservice products dominate the category within the South African foodservice market under the Pillsbury brand. Pillsbury is the trusted, quality and innovation leader in premium baking and dessert products for the food service industry. The range includes frozen and dry product that are quick and easy to use. Pillsbury’s consistent quality and proven performance provides foodservice operators with flop-proof products whilst delivering a great tasting experience.
The range has grown substantially and now includes the following:
• Pillsbury Tubeset® batters
• Croissants
• Cinnamon Scrolls
• Ready-to-eat, flow-wrap muffins
• Ready-to-eat, multi-pack muffins
• Place and bake frozen preformed cookies
• Frozen Pizzas
• Dry bakery mixes

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.

Consumer and trade queries can be directed to our toll-free line on 0800 116 766 (S.A. only) during office hours.

For questions or comments, please contact us.