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Pillsbury - pure chocolate decadence that comes in many different forms
11 June 2008
It could be said that for some people the essence of life is delicious sensual warm chocolate. Chocolate lovers have for centuries spent time savouring the delights chocolate has to offer. Pillsbury’s chocolate lovers campaign running across 180 Pick ‘n Pay hypermarkets and supermarkets is a campaign that every chocolate connoisseur should be on the look-out for. This winter, lovers can cuddle up with a variety of chocolate delights and desserts in front of the fireplace; feasting on some of Pillsbury’s great new recipe ideas.
From May 26th to July 7th, boxed shopper stoppers will be present in-store where consumers can obtain R 2,50 coupons for core Pillsbury Chocolate Baking Mixes and also take home a Chocolate Lovers 8-page recipe leaflet. This leaflet contains innovative and tasty ways of using Pillsbury baking mixes such as Pillsbury Triple Chocolate Brownie Mix, Pillsbury Triple Chocolate Cookie Mix and Pillsbury Rich Chocolate Cake Mix.
Special chocolate moments can also be created by making brownie goody bars with frosting and peanuts in the middle and turtle cake with caramel, pecans and chocolate. Noir bars, a seductive layered bar, will not disappoint and contains deep rich chocolate, dark roast coffee and cream cheese. With Pillsbury a little chocolate love goes a long way.
About Pillsbury®
Pillsbury is a trusted family brand that provides easy ways for busy moms to create delightful family moments. Pillsbury has set the standard for product excellence, leading the baking mix market with a wide range of premium quality products, based on strong baking expertise and a contemporary understanding of today’s fast-paced lifestyle. Its great tasting products have been around for more than a century and its simple preparation allows everyone to get their hands sticky.
Pillsbury is a recognised market leader in the retail premium baking mixes category with items such as muffin mixes, cake mixes, brownie & cookie mixes, ready to spread frostings, as well as the Homemade Classics range of dessert and pudding mixes. Pillsbury also dominates the Bakery and Foodservice market with a range of convenient product offerings including Tubeset™ muffin batters, croissants, danish pastries, ready-to-eat flow-wrap muffins, frozen cookie dough and dry bakery mixes. All Pillsbury products are known for high quality ingredients and exceptional flop proof consistency.
Pillsbury retail products are available in major supermarkets throughout South Africa. Consumer queries can be directed to our toll-free advice line on 0800 116 766 during office hours.
For more information contact:
General Mills South Africa
Head office: Gauteng 0027 11 608 0880
Coastal regions: Cape Town 0027 21 671 3463
Durban 0027 31 263 1679
Customer care line: 0860 103 305
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